Branding & Identity

Love Life Cafe

Launching An Inclusive Vegan Cafe

Love Life Coffee prides itself on being more than just a café. Its founding principle is to be a haven where inclusive and health-conscious choices converge in a celebration of community spirit, with Laurel, MD at its heart.

At Love Life Coffee, I had the opportunity to craft a compelling brand identity that resonates with its values as a vegan, vegetarian-forward coffee shop. From defining the visual aesthetic to refining the tone of voice, I ensured the brand consistently communicated its message of living with purpose and passion. By aligning the brand with its tagline, "Love the life you live, live the life you love," I developed cohesive materials, including logos, signage, and packaging that captured the essence of the café’s mission. The result was a brand that not only attracted loyal customers but also established Love Life Coffee as a standout in the Laurel, MD community.

Rift Valley Imports

A Taste of Sophistication.

Rift Valley Imports, a pioneering venture focused on introducing the distinctive flavors of Ethiopian beer and wine to the United States. Rooted in tradition yet forward-thinking, the brand aims to revolutionize the American wine scene with its unique offerings and cultural significance.

With Rift Valley Imports, I developed a brand identity that highlighted its unique story and commitment to delivering high-quality goods inspired by African heritage. By focusing on the brand's mission and values, I created a cohesive visual and narrative framework that connected with its target audience. This included designing logos, packaging, and marketing materials that authentically reflected the essence of the brand. The branding efforts helped establish Rift Valley Imports as a trusted source for exceptional products while celebrating the richness of its origins.

Magadia Consulting, Inc.

Establishment Of A Tech Leader

Through the seamless integration of Magadia's innovative solutions and a meticulously tailored B2G (Business-to-Government) strategy, we craft a compelling narrative that deeply resonates with stakeholders in the Government sector and the tech industry alike, thereby fostering a powerful and impactful brand presence.

Brand Identity: Upon joining the team, this is the one project where the logo and color pallets had previously been established. The need was for fine tuning of the brand with the establishment of a Brand Guide, a voice, and a cohesive identity across all customer touch points.

Woven Womb

A Cause That Hits Home

We elevated the visibility and impact of the 501(c) by strategically crafting compelling narratives that resonate with the organizations mission, forging a deep emotional connection with potential donors. Through targeted communication strategies and innovative campaigns we drove awareness, engaged the community and inspired individuals to become passionate advocates and vital supporters of the charity's noble cause.

With Woven Womb, we built a heartfelt brand identity that reflected its mission to support and uplift women through sustainable and community-focused initiatives. By centering the brand around themes of empowerment, compassion, and connection, I developed a cohesive visual style and tone that resonated with its audience. This included designing an elegant logo, creating impactful marketing materials, and crafting a narrative that highlighted the importance of giving back. The branding helped establish Woven Womb as a trusted and inspiring organization, fostering deeper connections with supporters and driving meaningful engagement.

Secure Supply

Keeping The Infrastructure Secure

We merged the concepts of trust and reliability into every facet of the brand's identity. Through meticulous planning and strategic positioning, we forged a narrative that underscores the company's commitment to safeguarding critical supply chains.

For Secure Supply, we created a robust brand identity that embodied reliability and innovation in the supply chain solutions industry. By understanding the company’s mission to provide seamless and secure procurement services, I developed a visual and narrative brand that projected professionalism and trust. This included crafting a clean and modern logo, refining the brand’s tone of voice, and designing marketing collateral that emphasized efficiency and dependability. The branding positioned Secure Supply as a go-to partner for businesses seeking streamlined solutions and reinforced its reputation in the marketplace.

Love Life Coffee Logo

The Love Life Coffee logo exudes warmth and connection, perfectly aligning with the brand's inviting and community-focused vibe. Its central element features a heart symbol seamlessly integrated into a latte art motif, symbolizing love and care poured into every cup. Encircling this is a fluid, rounded design that evokes inclusivity and balance, reinforced by the curved placement of the brand name in a friendly, handwritten-style font. The latte art is supported by a thin curved line with upward turned ends forming the smile that comes with the enjoyment of Love Life coffee.

The logo's color palette alternates between a warm maroon tone and crisp white, reflecting the natural essence of coffee and the simplicity of the brand's approach. This timeless design speaks to both the warmth of a welcoming cafe experience and the artisanal quality of the products offered by Love Life Coffee.

Rift Valley Imports Logo

The Rift Valley Imports logo is a study in simplicity and timelessness, embodying the elegance of the products it represents. The design features clean, bold typography for the brand name, framed by thin horizontal lines that add a sense of structure and refinement. Below, the tagline, "The Home of Ethiopian Wine and Beer," is presented in a lighter, modern font, balancing the composition and highlighting the brand’s core offering.

The neutral color palette, presented in light and dark variations, ensures adaptability across different mediums, reflecting elegance and timelessness. This logo effectively positions Rift Valley Imports as a premium and authentic brand in its industry.

Woven Womb Logo

The Woven Womb logo is a delicate and heartfelt representation of nurturing, connection, and the miracle of life. Central to the design is a graceful silhouette of a pregnant woman, cradling her belly, which is intricately illustrated to include the shape of a womb with a nurturing embrace, a subtle yet profound nod to the brand’s mission of empowering motherhood and supporting women’s wellness.

The choice of typography evokes warmth, femininity, and a sense of care. The flowing lines harmonize with the central figure, creating a cohesive and balanced composition.

A vibrant use of pinks and purples adds a modern, uplifting energy while symbolizing compassion, strength, and creativity. This color palette connects deeply with themes of maternal love and holistic well-being. The Woven Womb logo encapsulates the brand's commitment to fostering a safe and nurturing space for women, making it a visually striking and emotionally resonant identity.

Secure Supply

The Secure Supply logo embodies strength, precision, and reliability, hallmarks of the brand’s commitment to simplifying enterprise procurement. At the heart of the design is a geometric emblem that interlocks two stylized "S" shapes, forming a container, a subtle yet powerful visual metaphor for secure and efficient supply chain management.

The bold, modern typography emphasizes the brand name, conveying authority and professionalism. The dark blue and vibrant cyan color palette projects trust, stability, and innovation, aligning perfectly with Secure Supply’s mission to provide seamless and dependable procurement solutions.

Beneath the primary elements, the tagline “Enterprise Procurement, Simplified and Secure” is rendered in clean, approachable text, reinforcing the brand promise. The overall design is versatile and impactful, ensuring it remains memorable across digital and print applications while encapsulating Secure Supply’s core values and services.