Who I Am
I’m Jason Wickert, a Fractional Head of Brand and Creative Operations with over 20 years of experience leading brand and marketing initiatives across B2G, B2B, and B2C organizations.
I work directly with founders, CEOs, and leadership teams to bring structure to how brand decisions are made, ensuring that strategy, messaging, and execution all move in the same direction.
My role isn’t to sit on the sidelines as an advisor. I embed into organizations to align teams, remove friction, and drive measurable results.
Proven Impact Across Business Models
I’ve led brand strategy and execution across a diverse range of industries, each with its own complexity, constraints, and decision-making challenges.
SAIC (B2G | Enterprise / Defense)
At SAIC, I developed branding frameworks and operational workflows for new B2G product lines within the Space and Geospatial Technologies division, contributing to the launch of multi-million dollar revenue streams.
Woven Womb (B2C | Nonprofit)
Established the brand decision-making structure, design workflow, and centralized asset system, resulting in a 35% increase in lead generation and a 55% increase in donations.
Love Life Café (B2C | Consumer Brand)
Partnered with leadership to define and implement a B2C brand framework that increased brand recognition by 30%, drove 65% revenue growth, and accelerated online traffic by 110% within 12 months, enabling expansion into new locations.
Rift Valley Imports (B2B | Growth-Stage Business)
Built and directed the company’s creative and branding infrastructure from the ground up, driving a 33% increase in lead generation and exceeding profit projections by 56% within the first year.
Woven Womb (B2C | Nonprofit)
Established the brand decision-making structure, design workflow, and centralized asset system, resulting in a 35% increase in lead generation and a 55% increase in donations.
Domus Viae Holdings (Private Equity / Holdings Group)
Defined the overarching brand direction framework for a multi-entity portfolio managing $1.2M in assets, positioning the organization for a projected $12M growth trajectory over five years.
How I Operate
Every organization is different.
Some are coming out of a merger.
Some are experiencing rapid, unstructured growth.
Others have strong teams in place but lack alignment across leadership and execution.
The circumstances vary. The friction does not.
Brand decisions become slower, less consistent, and increasingly difficult to manage across teams.
I work directly with leadership, marketing, and creative teams to:
- Clarify positioning and messaging
- Align stakeholders around a unified direction
- Establish decision-making frameworks that reduce bottlenecks
- Streamline workflows to improve speed and consistency
- Ensure every initiative reinforces a cohesive narrative
The goal isn’t just a stronger brand.
It’s a more focused, efficient, and aligned organization.
My Solution
To solve this, I created the Brand Operating System.
Not a document. Not a set of guidelines.
A functional system that connects leadership vision directly to execution across the organization.
It becomes the infrastructure behind how brand decisions are made.
The Brand Operating System:
- Aligns leadership, marketing, and creative teams under a shared strategic direction
- Establishes clear decision-making pathways, eliminating subjective bottlenecks
- Standardizes workflows to increase production speed and consistency
- Ensures messaging, campaigns, and creative output reinforce a unified narrative
The impact is immediate and compounding.
Teams move faster.
Decisions become clearer.
Execution becomes consistent.
And most importantly, the brand begins to operate as a cohesive system rather than a collection of disconnected efforts.